Point System
Last updated
Last updated
Evolv allows brands and promoters to create and manage their own point systems, including administer the allocation, earning, and spending of points across various campaigns and brands. This This system plays a crucial role by being a middle layer for in enhancing user engagement by facilitating a rewarding interaction within the ecosystem. By providing a flexible yet controlled environment for managing points, the system supports a diverse range of engagement strategies and facilitates seamless integration and management for brands and promoters alike.
Aggregators can predefine point allocations for various tasks and rewards applicable to the brands under their umbrella. Through a centralized management system, aggregators assign suitable points to each task and reward, which are then saved in templates. This standardization expedites the setup process for new launches and ensures consistency across different brands.
Independent brands that join the platform have the autonomy to manage and adjust point values for their specific tasks and rewards. Brands can tailor the point system based on their unique engagement strategies and user demographics, allowing for a customized approach to reward and engagement management.
Users earn points by completing various quests set up by brands. These points can then be used to claim rewards. The deduction of points from a user’s balance is automated upon reward claim, ensuring a transparent and equitable system for all users.
Points allocation and adjustment are managed dynamically through APIs that interact with the backend database. This setup allows for real-time management of point values, facilitating immediate updates and adjustments as required by the brand aggregators or independent brands.
Introduces credits within the existing points system to enhance continuity and value retention across multiple launches under the same aggregator.
Credit Issuance: Once a launch reaches it's expiration or is archived, un-used or remaining accumulated points are converted into credits kept in the user’s account to ensure user value is retained.
Credit Utilization: These credits can be applied to future launches within the same aggregator’s portfolio, ensuring consistency and brand integrity.
Users can use their credits on any active launch associated with the same aggregator. It ensures that users perceive their earned points as retaining value, enhancing satisfaction and loyalty.
Redemption Process: The system automatically tracks these credits, providing users with up-to-date information on their balance and potential uses within the platform.
System Tracking and Management: The system maintains a comprehensive ledger of point earnings, conversions, and expenditures. Ensures accurate and fair management of the points and credits, bolstering trust and transparency within the ecosystem.
User Advantages: This system allows users to carry over their earned points as credits, ensuring that their efforts and loyalty continue to hold value across different campaigns.
Aggregator Advantages: Promotes user retention and encourages cross-engagement across different brands or launches under management. This helps in building a cohesive ecosystem and maintains brand integrity.
