> For the complete documentation index, see [llms.txt](https://evolv-studio.gitbook.io/evolv-studio/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://evolv-studio.gitbook.io/evolv-studio/evolv-studio/campaign-creation-process/setting-up-a-launch.md).

# Setting up a launch

The Launch Creation Module within the Evolv platform is meticulously designed to enable brands to easily set up and initiate digital campaigns and events. This module equips users with the necessary tools to create, configure, and deploy a variety of launch types, ranging from straightforward promotional events to intricate gamified quests.

<figure><img src="/files/SAWA9WTaJeo8wY0Gk6T5" alt=""><figcaption></figcaption></figure>

### **Launch Setup**

Allows brands to create new campaigns or event launches within the platform.

* **Template Selection:** Users can choose from predefined templates that come with set tasks and rewards tailored to specific types of events, or opt to create a launch from scratch.
* **Launch Details:** Users initiate the launch setup by entering essential information such as the launch name, description, target audience, and objectives. This step ensures that all pertinent details are considered and integrated from the start.

### **Configuring Launch Details**

Provides comprehensive configuration options to customize the launch to meet specific brand requirements.

* **Date and Time Settings:** Brands can set and later modify start and end dates and times, allowing them to schedule the launch according to their marketing timeline.
* **Audience Targeting:** Enables precise targeting of audiences based on demographic, geographic, or behavioral criteria, ensuring engagement with the right users.