Insights and Analytics
Last updated
Last updated
The Insight section is a powerful analytics tool designed to provide brands and aggregators with real-time insights into user activities and campaign effectiveness. This system is critical for monitoring engagement metrics and optimizing the strategies based on data-driven insights.
Real-Time User Activity Data
Delivers up-to-the-minute data on user interactions within the platform. Metrics Tracking:
Number of Users Onboarded: Tracks the total number of users who have joined the platform during a specific period.
Redemption Rate: Measures the rate at which rewards are being claimed relative to the number of rewards unlocked.
Average Quests Completed per User: Provides an average figure of how many quests each user completes, offering insights into user engagement.
Total Points Unlocked: Summarizes the total points that users have earned by completing quests, providing a snapshot of overall user achievement.
Detailed Analysis of Engagement Components
Offers a deep dive into the specifics of how users are interacting with different components of the platform. Components Analyzed:
Rewards Analysis: Provides detailed statistics on the unlocking and redemption rates of each reward, helping to identify which rewards are most effective at driving engagement.
Quest Completion Analytics: Breaks down the completion rates of individual quests, offering insights into their difficulty and engagement levels.
Referral Program Details: Tracks the effectiveness of referral programs, including how many users are referred, who is referring the most, and the overall impact on user growth.
User Session and Demographic Insights
Analyzes user session data and demographic details to provide a comprehensive view of the user base.
Average User Session Time: Measures the average amount of time users spend on the platform during each visit, which helps in understanding user engagement and platform usability.
User Details: Includes anonymized demographic and behavior data that is compliant with legal standards, helping brands to tailor their campaigns more effectively.
Evolv ensures all user data handled and analyzed through the Insight System is compliant with relevant data protection regulations. This Implements robust data protection measures to secure user data and provides transparency on data usage, ensuring compliance with laws like GDPR, CCPA, etc.
